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Trust No Tongue

Singapore

Trust No Tongue

The Tongue Loves Salt

Health Promotion Board

Brand

Singapore

Location

Publicis

Creative Agency

Most Singaporeans believe they can taste when food is too salty. They can’t. As a result, we consume nearly twice the sodium we need, raising the risk of hypertension and other diseases.

“Trust No Tongue” is a playful, cinematic spin on the classic whodunnit, revealing how our taste buds deceive us and the consequences of letting too much salt in.

Created for the Health Promotion Board’s nationwide lower-sodium campaign, the film nods to our rich Straits foodie culture and the nostalgia of gangland cinema.

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