top of page
HIV doesn't differentiate

Singapore
HIV doesn't differentiate
It Doesn’t Care Who You Are
Health Promotion Board
Brand
Singapore
Location
Publicis
Creative Agency
Your relationship status doesn’t matter, HIV doesn’t discriminate.
Whatever your age, status, or background, you can contract it. In a society still shaped by conservative values, the campaign takes an important step in breaking stigma and making risk feel universal.
Yet it stops short of addressing how certain behaviours and circumstances greatly increase the chances of transmission.

bottom of page