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Mosquito Repellant Newspaper
How Every Letter Helped Stop Dengue. A deadly outbreak. A newspaper that fought back.
To slow the spread of dengue, Mawbima printed the world’s first mosquito-repellent newspaper.
Infused with citronella ink, each page became a protective shield during Sri Lanka’s National Dengue Week.
The special edition sold out by 10 a.m., increased readership by 300,000, and turned print into public health.

Sri Lanka
Mosquito Repellant Newspaper
Life Saving Letter
Mawbima Newspaper
Brand
Sri Lanka
Location
Leo Burnett
Creative Agency
How Every Letter Helped Stop Dengue. A deadly outbreak. A newspaper that fought back.
To slow the spread of dengue, Mawbima printed the world’s first mosquito-repellent newspaper.
Infused with citronella ink, each page became a protective shield during Sri Lanka’s National Dengue Week.
The special edition sold out by 10 a.m., increased readership by 300,000, and turned print into public health.

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