top of page

Mosquito Repellant Newspaper

How Every Letter Helped Stop Dengue. A deadly outbreak. A newspaper that fought back.

To slow the spread of dengue, Mawbima printed the world’s first mosquito-repellent newspaper.

Infused with citronella ink, each page became a protective shield during Sri Lanka’s National Dengue Week.

The special edition sold out by 10 a.m., increased readership by 300,000, and turned print into public health.

Sri Lanka

Mosquito Repellant Newspaper

Life Saving Letter

Mawbima Newspaper

Brand

Sri Lanka

Location

Leo Burnett

Creative Agency

How Every Letter Helped Stop Dengue. A deadly outbreak. A newspaper that fought back.

To slow the spread of dengue, Mawbima printed the world’s first mosquito-repellent newspaper.

Infused with citronella ink, each page became a protective shield during Sri Lanka’s National Dengue Week.

The special edition sold out by 10 a.m., increased readership by 300,000, and turned print into public health.

bottom of page