top of page
McDonald's Big Thanks
During the height of COVID-19, McDonald's changed the Big Mac box not to sell more burgers, but to say thank you.
A simple redesign became a public tribute to frontline workers, delivering a message of gratitude where it mattered most: in people’s hands.
Singapore
McDonald's Big Thanks
Gratitude, Served in a Big Mac
McDonald's
Brand
Singapore
Location
Publicis
Creative Agency
During the height of COVID-19, McDonald's changed the Big Mac box not to sell more burgers, but to say thank you.
A simple redesign became a public tribute to frontline workers, delivering a message of gratitude where it mattered most: in people’s hands.
bottom of page